Employers are increasingly using social media for recruiting and retaining staff, a new study has found.
Researchers from the University of Texas at Austin and University of Oxford analysed data from social media platforms Facebook, Twitter and LinkedIn to understand how employers are using the platforms to recruit and retain staff.
The researchers also analysed data on the number of jobs advertised on social media, and the proportion of jobs that were advertised through job boards.
According to the study, around three in four employers use job boards on Facebook, followed by LinkedIn and Twitter.
“We found that job boards are an important tool for recruiting workers and this can help employers recruit, retain and promote employees.
It’s particularly important when you have multiple employers that are trying to fill vacancies in different ways,” said Professor Stephen Hockley, one of the authors of the study.”
For instance, if you’re an employee who has just joined a job board, and you don’t want to be promoted because you’ve been promoted to the senior position, it’s easier to promote an employee to the job board and then they may have a higher chance of getting promoted.”
He added that job board posts often mention jobs that require skills, and are often created by the same company.
“The employer is asking for people that they want to have and are willing to pay a fee for,” he said.
The report suggests that job posts may also be shared on social networking sites such as Facebook, where people are also able to advertise jobs for hire.
“It may also facilitate the creation of content, for example job postings on job boards,” HockLEY said.
“Employers may choose to include a link to the post in the header of a post on their job boards to show the post is relevant to the worker, or link to posts directly on the board.”
This can also encourage the employer to promote the post on the job boards, or even to advertise on job postings for other employers.”‘
This is a new way of working’Professors Hockleys research suggests that social media is a way of “working” for many employers, as they can see job postings, and then use them as a way to find employees.”
Our findings suggest that employers are looking for different types of information on job listings,” he added.”
Whether it’s job boards or other sources of information, employers are increasingly looking for this information to work through their recruitment and retention processes.
“Job boards, social media and other sources are often used by employers to connect with employees, and for recruitment purposes, because of the ease of access to this information.”
The report also found that more than half of the employers surveyed used job boards as a recruitment tool, and nearly three in five employers use Facebook.
The research also found many employers are now looking for people with a specific skill set to recruit.
“Social media is becoming a tool for recruitment and promotion in many different industries,” Hocksley said.
He said that the majority of the people employed in the industry were also looking for those with specific skills, such as sales, marketing or sales training.
“While we would expect that if you have a particular skill set, that it would be used in your job search, the data shows that most employers are actually using these types of skills in their recruitment,” he explained.
“In fact, one in five of the jobs in our sample were filled by people with those skills.”
The study is published in the Journal of Applied Psychology.