We, as well as our affiliate program partners, service providers, and other third parties, may employ a software technology called web beacons (a.k.a. clear gifs), that help us better manage content on our Services by informing us of what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users for our affiliate program. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages. This information is used to help improve the overall quality and experience of our Services. We tie the information gathered by clear gifs to our customers’ Personal Information.